The Interplay of Management Control, Governance, and the Bancassurance Model: Evidence from the Moroccan Context

Abstract

Governance is a field of research that continues to pique the interest of political and academic spheres worldwide. Its significance in economics and management is further heightened in light of various scandals that have reverberated in multiple contexts, all of which share common features directly related to issues of interests and power within organizations.

Governance necessitates several control mechanisms to mitigate issues and deviations associated with power within organizations. In this context, management control remains a critical asset in the service of management.

In this paper, we delve into the control mechanisms stemming from the governance of bancassurance institutions in Morocco. We explore the contribution of management control to governance in the bancassurance sector. We conducted an exploratory survey involving around fifteen executives who are members of governing bodies to gain a deeper understanding of the intricacies of this function in relation to governance in the bancassurance sector.

This paper serves as an invitation to draw upon management control tools (both financial and non-financial) to provide an adequate response to the issues raised by the governance of banks and insurance companies in Morocco.